What happens when two childhood friends question why premium beauty is so expensive? A brand like Oucch is born.
Founded by Harry Chawla and Puneet Ghai, Oucch started as a simple idea: Why are viral skincare products and perfumes always out of reach? Inspired by their sisters and partners, the duo realized that while India is the land of fragrances and Ayurvedic healing, its beauty industry has long been overshadowed by international brands.
Their response? A homegrown brand that blends India’s age-old traditions with modern beauty trends—at a fraction of the price. The name Oucch itself reflects their vision: making luxury skincare and fragrances without the OUCCH of premium pricing.
From reviving solid perfumes and Ayurvedic lip scrubs to bringing futuristic skincare solutions, Oucch is rewriting the rules of beauty. The brand’s packaging is as unique as its philosophy—while the outer packaging features ancient Indian art styles, the product inside feels like it’s straight from the future.
With fragrances named ‘Lust’ and ‘First Night,’ the brand is making bold moves, shaking up the perfume industry with unexpected, daring names that challenge conventional norms. And with its rapid growth, it’s clear that Oucch isn’t just an indie startup—it’s a game-changer in the making.
