Curl Power: How Simran Sainani is Redefining Hair Care for India’s Curly-Haired Community

Simran Sainani, Founder and CEO of Curl Care, is on a mission to empower people to embrace their natural curls in a country where straight hair has long dominated beauty norms.

What began as a personal journey of hair acceptance during the lockdown has grown into a thriving homegrown brand that provides cruelty-free, effective solutions tailored specifically for curly and wavy hair.

In this exclusive conversation, Simran shares the inspiration behind Curl Care, the brand’s unique approach to curl-friendly formulations, and her vision for taking the movement global.

1. What inspired you to start Curl Care, and how did your personal hair journey shape the brand?

Ans. Curl Care was born out of my personal struggles and triumphs with managing my naturally curly hair. For years, I subjected my curls to harsh chemical treatments to align with societal beauty standards, only to realize during the lockdown that embracing natural hair could be liberating. My deep research on curl management during this time inspired me to create Curl Care—a brand that empowers individuals to love their natural curls and provides effective, cruelty-free solutions tailored for curly and wavy hair. 

2. How does Curl Care cater specifically to the needs of curly and wavy hair in India?

Ans. With 60% of the Indian population having naturally curly hair, Curl Care addresses the unique challenges faced by this community. Our products are specifically designed to tackle common issues such as dryness, frizz, and manageability without resorting to synthetic additives or harmful chemicals. From our Untangled Shampoo to the Define & Shine Curl Cream, each product is expertly formulated to enhance and nurture curls. Additionally, we offer consultations and personalized guidance to help customers better understand and care for their unique hair textures.

3. How does Curl Care leverage social commerce and its exclusive salon to connect with customers?

Ans. We heavily rely on social commerce to engage with our target audience, leveraging platforms like Instagram and Facebook to share hair care tips, educate on curl management, and promote our products. This approach allows us to build a strong community of curl enthusiasts. Additionally, our exclusive salon in Thane, Mumbai, offers a one-of-a-kind experience where customers can receive expert guidance and treatments tailored to their specific needs. This dual approach ensures that we connect with customers both online and offline.

4. What are your future plans for Curl Care, especially in terms of international expansion?

Ans. Our vision for Curl Care extends beyond India. We aim to take our message of self-love and natural beauty to a global audience by expanding our product line and presence internationally. By continuing to provide innovative, cruelty-free, and effective hair care solutions, we hope to inspire individuals worldwide to embrace and celebrate their natural hair textures. Our future includes scaling our Direct-to-Consumer model, increasing accessibility, and fostering a community of empowered curl enthusiasts globally.