Toyota Kirloskar Motor Forays into the Compact SUV Segment with its youngest SUV “Toyota Urban Cruiser”
- Slated to be launched in India this festive season
- Aimed at fortifying the brand’s strong presence in the SUV segment
Mumbai : ToyotaKirloskar Motor (TKM) today announced its much awaited entry into the compact SUV segment in India with the all new Toyota Urban Cruiser– Toyota’s youngest SUV. A unique offering from Toyota in India, the new Urban Cruiser exudes an ‘Urban Standout Appeal’ for those who love to ‘Travel in Style’. The Urban Cruiser would endear itself to the discerning customers who are seeking more from a compact SUV. The company will launch the compact SUV in its India line-up during the festive season to cater to the growing demand for compact SUVs in India.
Commenting on the foray into the compact SUV segment, Mr. Naveen Soni, Senior Vice President, Sales and Services, TKM, said, “We are very excited to announce our plans to launch the Toyota Urban Cruiser this festive season. With a customer-first approach, TKM has always endeavoured to fulfil the aspirations of its customers with timely introduction of new products and the Toyota Urban Cruiser is another such effort to satisfy the evolving customer needs. Also, we hope that the Urban Cruiser gives us an opportunity to welcome a new set of customers who not only aspire to own a Toyota SUV early in life, but would also like to experience Toyota’s global standards of sales & after-sales services. We will share more details about the car and the launch in the days to come”.
Overview of TKM:
| Company name | Toyota Kirloskar Motor Private Limited |
| Equity participation | TMC: 89%, Kirloskar Systems Limited (Mr. Vikram S. Kirloskar): 11% |
| Number of employees | Approx. 6,500 |
| Land area | Approx. 432 acres (approx.1,700,000 m2) |
| Building area | 74,000 m2 |
| Total Installed Production capacity | Up to 3,10,000 units |
Overview of TKM 1st Plant:
| Established | October 1997 (start of production: December 1999) |
| Location | Bidadi |
| Products | Innova, Fortuner manufactured in India. Vellfire imported as CBU |
| Installed Production capacity | Up to 1,00,000 units |
Overview of TKM 2nd Plant:
| Start of Production | December 2010 |
| Location | On the site of Toyota Kirloskar Motor Private Limited, Bidadi |
| Products | Toyota Yaris, Camry Hybrid |
| Installed Production capacity | Up to 2,10,000 units |
