What is digital PR?
Digital PR is a branch of Public Relations which focuses on promoting a business or brand online. It uses tools such as press releases, influencer marketing, content marketing and social media to enhance the reputation of a business.
Digital PR has been around for a while now but it’s still not commonly used by businesses because there are many misconceptions about what digital PR actually is and how it can benefit your company. In this article, we’ll explain what digital PR really is and why you should consider using it in your next campaign!
Digital PR encompasses the following:
- Press Releases – A press release is a public announcement of your company’s news. It can be used to announce new products, services or information about your company.
- Outreach – Outreach refers to any activities that are intended to reach out and connect with people who might be interested in what you do or want more information about how they can help you grow their business by sharing their stories with others.
- Content Marketing – Content marketing involves creating high-quality content that has relevance to your target audience(s), including blog posts, videos and other forms of media (including social).
Press Releases:
These are newsworthy stories about the business which are sent to journalists and media outlets. They differ from standard PR in that they contain a link back to the business’s website or a specific web page. This means that when they are published by a media outlet, they will be picked up by Google and drive relevant traffic to the site.
Press releases are newsworthy stories about the business that are sent to journalists and media outlets. They differ from standard public relations in that they contain a link back to the business’s website or a specific web page. This means that when they are published by a media outlet, they will be picked out of the inboxes of journalists and drive relevant traffic back towards your site.
Press releases can also be used as press release distribution services (PRDS), which means that you send them out yourself instead of waiting for someone else to do it for you.
Outreach:
This involves contacting influencers or bloggers and asking them to write about your business. This could be in exchange for money, a product or service, or in return for helping their audience in some way. Another method of outreach is identifying bloggers who have written about products like yours and finding ways to provide them with something better than what they’re already writing about.
Content Marketing:
This involves creating interesting articles, infographics and videos which are published on your blog and then shared with influencers and bloggers via outreach campaigns. The goal is to provide useful information that will benefit journalists’ audiences so that they’re happy to publish it and link back to your website.
Content marketing is a great way to build brand awareness. It also allows you to use your budget for more effective marketing efforts. Content can be created in the form of an article, infographic or video that’s published on your blog and shared with influencers and bloggers via outreach campaigns. The goal is to provide useful information that will benefit journalists’ audiences so that they’re happy to publish it and link back to your website.
Content marketing creates links between you and other sites (including influencers). This means more traffic on both sides!
Conclusion
We hope this article has given you a better understanding of what Digital PR is, how it works and why it’s important.
By Rupesh Dharmik,
Founder and owner, Brand Maker RD,
Brand Maker RD is one of the best emerging digital PR Companies in Gujarat & India.
