Ashish Pandey
Case Study: Tanishq’s campaign for the brand positioning of the new collection “Mia by Tanishq”, the high-end accessory line
Marketing
September 14, 2022
Case Study: Tanishq’s campaign for the brand positioning of the new collection “Mia by Tanishq”, the high-end accessory line
Abstract The case study follows the ‘Mia by Tanishq’ campaign, entailing an influencers outreach program on Instagram that engaged eight…