Jewellery industry
The Jeweller Behind Jewellery Businesses: How Anoop Thinampuram Built a Name Beyond the Showroom
Gems & Jewellery
5 days ago
The Jeweller Behind Jewellery Businesses: How Anoop Thinampuram Built a Name Beyond the Showroom
In the jewellery industry, success isn’t measured only by the brilliance of gold or diamonds – it’s measured by the…
Case Study: Tanishq’s campaign for the brand positioning of the new collection “Mia by Tanishq”, the high-end accessory line
Marketing
September 14, 2022
Case Study: Tanishq’s campaign for the brand positioning of the new collection “Mia by Tanishq”, the high-end accessory line
Abstract The case study follows the ‘Mia by Tanishq’ campaign, entailing an influencers outreach program on Instagram that engaged eight…