Start-ups

Dr. Earth: The Kota Startup Turning Plastic Waste into a Measurable Opportunity

India, 27th May, 2025: In the heart of Kota, Rajasthan, a city known more for coaching centers than climate innovation, a quiet revolution is underway. Dr Earth is a sustainability startup founded by Mohak Vyas in October 2021 and it has replaced single-use plastic with certified compostable packaging, backed by real-time, tech-powered impact tracking. 

An engineer by training, Vyas once worked on advanced technologies like autonomous vehicles. But growing concern about India’s plastic crisis—3.4 million tonnes of annual waste, much of it from packaging—led him to a more urgent mission. Today, Dr. Earth has replaced over 150,000 kg of plastic packaging and 90,000 kg of plastic cutlery, helping brands like Haldiram’s, Tata Power, Portronics, and Steel Bird meet their ESG and EPR compliance goals.

What sets Dr. Earth apart is its AI and IoT-enabled dashboard that shows clients exactly how much plastic they’ve replaced, CO₂ saved, and carbon credits earned. These are not just feel-good figures—they’re verified metrics that turn sustainability into a strategic advantage.

Dr. Earth’s work earned national recognition when it was shortlisted by the Central Pollution Control Board during its World Environment Day Hackathon for biodegradable innovation. The company operates under the MOOWR scheme, which allows duty-free import of raw materials, making its packaging solutions both scalable and cost-effective.

They have a growing team of 15 and Dr Earth is proving that sustainability doesn’t have to be a trade-off—it can be transparent, profitable, and impactful. “Sustainability can’t just be a checkbox,” says Vyas. “It must be measurable, scalable, and economically viable.”

In a market flooded with greenwashing, Dr. Earth offers something rare: real results, backed by technology and trust. From Kota to corporate boardrooms, the company is building a new model for climate-conscious business—one compostable container at a time.

For more, visit: https://drearth.co.in

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