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IndianMoney appoints Pratap Behera as Chief Marketing Officer

Converging content, community and commerce with the support of technology is the key to growth

New Delhi, May 6, 2022: IndianMoney announced the appointment of serial entrepreneur and an alumnus of Indian Institute of Management- Lucknow (IIM-Lucknow) and NIT- Trichy, Pratap Behera as the Chief Marketing Officer of IndianMoney.

Pratap had co-founded three start-ups – Education, Healthcare technology and technology consulting sectors besides being held in leadership roles across leading companies. He was previously the Head of Marketing, bbdaily, where he was leading the marketing activities for bbdaily. Pratap brings in rich expertise in brand building, digital marketing and scaling digital businesses.

Pratap Behera, Chief Marketing Officer, IndianMoney said, “The world is at a juncture of technological revolution where emerging technologies are changing the way we live. Because of the Internet and other digital technologies, a person staying in a remote world (Bharat) has equal access to knowledge as compared to a person staying in urban places. IndianMoney is solving a very important problem of wealth creation at grassroots level, by providing livelihood education for real Bharat, through 750+ courses in farming, small businesses and personal finance in 6 vernacular languages.”

Pratap also added that, Sudheer’s vision and grit of converging content, community and commerce with the support of technology, to create real impact in the lives of 800 million people in India is what attracted me to join Being born and brought up in a rural area, I admire and believe in Sudheer’s vision and believe that together we would create a prosperous India. The opportunity that we are creating is huge and I am very excited by the impact IndianMoney has already seeded in the lives of more than 7 million users, across the country.

Speaking on the new appointment, C S Sudheer, Founder and CEO of stated, “We are at an exciting juncture of our growth with ffreedom App. As we scale further, we are very happy to welcome Pratap. We are at a phase of hyper growth and adding more than 50 courses every month with the support of our community and incredible team. With Pratap leading the leadership team of Marketing, I am sure IndianMoney would scale new heights and be the largest livelihood ecosystem in India.”

About is India’s largest livelihood education platform, providing farmers & small business owners with knowledge and opportunities to bridge the gap between their aspirations and capability. is an early-stage, rapidly growing company backed by investors who have built large companies and invested in many successful companies in India and the US. We are tackling the truly massive livelihood education market by developing highly engaging content and a world class networking platform for a neglected segment of people through IndianMoney’s Financial Freedom App.

ffreedom App now offers 750+ courses in 6 languages to over 7.5 million people across India. We are a team of 300+ highly passionate people who are on a mission to build a better India by sharing knowledge and opportunities. Our monthly revenues are currently growing at over 30 per cent, and we are poised to become the leader of the livelihood education space.

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