India, December 30, 2025: In India’s evolving luxury landscape, lab-grown diamonds are often still spoken about in comparison to mined stones, cheaper, alternative, or secondary. Jivoré Diamonds is challenging that narrative entirely.
Founded on 1st November 2024 by sisters Anushka and Resham Bhawnani, Jivoré is positioning lab-grown diamonds not as substitutes, but as the foundation of a new kind of modern luxury, one that is expressive, sustainable, deeply personal, and free from outdated rules.
Based between Ahmedabad and Mumbai, Jivoré describes itself as a private jewellery house, but its ambition reaches far beyond traditional jewellery.
From Heirlooms to Everyday Expression
Anushka Bhawnani, Co-founder and Creative Director, brings a deep understanding of both the science and artistry behind lab-grown diamonds. Her creative vision stems from a simple but radical idea: diamonds shouldn’t live locked away for occasions alone. With lab-grown technology making diamonds more accessible and scalable, she saw an opportunity to reimagine how, where, and why diamonds are worn, and even used.
Resham Bhawnani, Co-founder and business lead, translates this vision into a structured, client-first luxury experience. She oversees brand growth, operations, and customer relationships, ensuring that Jivoré remains intimate, intentional, and uncompromising in quality.
Together, the sisters founded Jivoré to answer a larger question: “What if diamonds were no longer bound by tradition?”
Diamonds Beyond the Jewellery Box
One of Jivoré’s most defining moves has been its conscious decision to push lab-grown diamonds beyond conventional jewellery. Instead of limiting diamonds to rings, necklaces, and earrings, the brand is actively exploring their integration into accessories, objects, lifestyle pieces, and future-forward design applications.
This approach treats lab-grown diamonds as a material of the future — luxurious, ethical, and versatile, rather than an adornment tied to the past. By doing so, Jivoré is laying the groundwork for what it calls the industrialisation of diamonds in design, while still retaining the exclusivity and emotional depth of a private jeweller.
A New Definition of Luxury
At the heart of Jivoré’s philosophy is the belief that luxury should be personal, not mass-produced. Every Jivoré creation is entirely bespoke and made-to-order, with clients participating in the design journey rather than choosing from ready stock.
Sustainability is non-negotiable. Every diamond is ethically grown, traceable, and environmentally responsible, aligning with a generation that values transparency as much as beauty.
By combining bespoke craftsmanship with lab-grown innovation, Jivoré reframes luxury as more freedom, more creativity, and more brilliance at a fairer value.
Setting a New Narrative for Indian Diamonds
Jivoré is not just launching a brand, it is introducing a new way of thinking about diamonds in India. One where lab-grown stones are celebrated as true luxury. One where diamonds move beyond jewellery into culture, design, and self-expression.
In doing so, Jivoré positions itself as one of India’s leading private jewellers for a new era, quietly bold, deeply intentional, and beautifully unbound.
To know more, visit: www.instagram.com/jivorediamonds
