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In today’s corporate world, digital data is a tool that drives the decisions of CXOs and CEOs on what to manufacture and market. Compelled by this fact, MMA India hosted a Members Meet and Greet over a power-packed afternoon bringing together the MMA India board members, top leaders, and media fraternity.

The MMA India Members Meet provided a platform to network with MMA’s esteemed board and member fraternity and witnessed a sneak preview of a comprehensive and practical handbook to help the industry think about data-first marketing.

The report titled “WINNING WITH DATA-THE CXO’S HANDBOOK” is a result of the efforts of MMA India’s data and Martech council members and industry inputs by the key contributors – Accenture, Google, Unilever, Flipkart Ads and Vserv AudiencePro. In addition, authored POVs from experts at ITC, Mondelez and Madison World collaborated to share experiences and develop an industry-neutral point of view.

At the launch of the report, Moneka Khurana, Country Head & Board Member, of MMA Global – India, shared, “We at MMA India are delighted to host a power-packed afternoon bringing together under one roof the MMA India board members, elite leaders and media for the launch of a sneak preview of our report titled ‘WINNING WITH DATA-THE CXO’S HANDBOOK’. In today’s world, marketing is evolving rapidly and MMA is all about shaping the future of marketing, wherein the role of peer-to-peer learning is immense and that’s what we have attempted today through the member’s meet. Given the fact that today, data is oxygen, we all need to be data-ready and invest in it not only in terms of collecting data but managing it and leveraging it effectively. It is a fantastic piece of work put together by our expert panel of key contributors from Accenture, Google, Hindustan Unilever, Flipkart Ads and Vserv AudiencePro along with authored POVs from experts at ITC, Mondelez and Madison World, who have collaborated to share experiences and develop an industry-neutral point of view with the report.”

Adding valuable Marketing insights MMA India also curated a Member Workshop with Vedanarayanan Vedantham, Marketing Leader, Microsoft on Reimagining the Marketing Flywheel. The workshop underlined various marketing hot topics: Data as a strategic lever for driving business growth, tangible insights, and where marketers stand on their data journey. Importance of Leading and Lagging indicators, how to balance upper funnel vs lower funnel demands, FPD is the hardest data to collect but the most impactful data. Prioritize FPD in the organization, The 3C’s:- Curiosity/ Create, Capture the attention through strong engagement, customer life cycle amongst others.

Comprised of over 800 member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today.

Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo and encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.

Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact through research providing tangible ROI measurement and advocacy.

Members include HUL, McDonald’s, Google, Facebook, ITC, L’Oréal, HDFC Bank, Mondelez, The Good Glamm Group, Plum Goodness, Tata Group, Diageo, ICICI Bank, Flipkart, Reckitt Benckiser, Perfetti Van Melle, GroupM, Http pool, SonyLiv, Kantar, Inmobi, Adcolony, Spotify, JioSaavn, Intel, ABG, Hotstar, MX player, Double Verify, Blis, Mfilterit and many more.  

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