SuperBottoms partners Sahyadri Farms Sustainable Grassroots Initiatives Ltd. for one of its kind farm to skin initiative
Limited edition range to be launched with the women artisans contributing to their empowerment
Mumbai, February 8, 2022: SuperBottoms, India’s no.1 sustainable baby care brand, today announced a one of its kind partnership with SFSGILunder which the former will introduce a limited edition range made by woman artisans at the Apparel manufacturing unit in Nashik. The new range includes SuperBottoms bestsellers -dry feel langot pack for newborns and padded underwear for kids aged 1 to 4 years. In keeping with the objective and children’s interest, farm animals will be the theme for this limited-edition range.
Commenting on the partnership, Pallavi Utagi, Founder & Mom-in-Chief, SuperBottoms, said, “As a conscious brand committed to providing the highest quality, zero compromise products for young children, things like women empowerment and ethical farming is close to our heart. We are quite delighted with the opportunity to partner SFSGIL, well known in Maharashtra and beyond for its ethical farming practices and its empowered women artisans. The limited-edition range we have launched today is only the start and we intend to expand this partnership and do more with SFSGIL in the near future.”
In his comments, Abasaheb P Kale, CEO, Sahyadri Farms Sustainable Grassroots Initiatives Ltd., said, “We are extremely happy to partner Superbottoms- a company for mothers run by the mothers and a brand that is aligned to our values. Their commitment to responsible parenting and sustainability is something that we really admire. It’s indeed a pleasure and proud moment for us and the women artisans that our products will now go into a limited-edition range for little angels across India.”
Added, Vilas Shinde, MD, Sahyadri Farms, ”Brands increasingly need to take a stand and encourage ethical farming among other causes. Am glad Superbottoms has taken the lead on this initiative. This will help increase our efforts around the welfare of women artisans behind it. Look forward to a sustained and mutually beneficial partnership ahead.”